Behind every Instagram ad, commercial, or TV trailer you see, there is a fierce battle over what song will get to play in the background. Music sync is one of the last places where independent artists can still make money, but it’s an increasingly crowded field. Meet: the Syncmaster, Katie Jelen, who’s fighting to get their songs placed.

Music Citizens is supported in part by the Tennessee Arts Commission and the First Horizon Foundation.

Listen to the new episode below.